As the companys valuation soared, so did the Neumanns dreams. I turned our conversation to WeCrashed, the new eight-episode Apple TV+ series, in which she plays Rebekah Neumann.The show follows an improbable story inspired by real-life events and chronicles the rise and fall of WeWork, the coworking space company that grew . Shes the latest example of a LATE-STAGE CAPITALIST ARCHETYPE, a member of the cheugystocracy. She just went further back in the timeline. In August 2019, WeWork had goals of filing for an IPO, which would make the company public and arguably more profitable. They really BELIEVE they were ANOINTED to change the world, says a former employee of Adam and Rebekahs. Rebekah's parents gifted her $1 million when she married Adam to buy a home; instead, she used the money to invest in WeWork. Who is Rebekah Neumann? (Rebekah Neumann, through her press representative Asher Gold, declined.) As Adam spends his days surfing in Montauk, the authors write, His squad was mostly gone, but he wasnt completely alone. [22], Last edited on 27 February 2023, at 15:09, "How Gwyneth Paltrow's Cousin Co-Founded WeWork", "Meet Rebekah Paltrow Neumann, WeWork co-founder", "See inside WeWork's first elementary school in NYC designed by Bjarke Ingels", "Her Search For Enlightenment Fueled WeWork's Collapse", "HOW BILLIONAIRE REBEKAH NEUMANN PUT THE WOO-WOO IN WEWORK", "How Did WeWork's Adam Neumann Build a $47 Billion Company? Photo: Caitlin Ochs/Bloomberg via Getty Images. In fact, the $1 million that Rebekah's parents gave the couple as their wedding gift was used to finance WeWork's first location, and Rebekah was eventually named the company's third co-founder (in addition to Adam Neumann and Miguel McKelvey). Rebekah Neumann is one such bride. WeWork senior executives requesting an in-person meeting might be asked to fly with Adam from New York to San Francisco at a moments notice. Meanwhile, WeWork is finally having its IPO through a special-purpose acquisition company. Why cant we now?, Rebekah would apologize, only for it to happen again. Additional troubleshooting information here. The retelling of the anecdote, in different locations, is depicted four times in the Hulu documentary and twice in the HBO Max series, showing how a clever bit was tried, tested, and proven effective with audiences. You know, just to act a little bit better myself because its always good to learn., READNEXT: Hawaii Accidentally Activates Emergency Sirens, Scaring Residents, Rebekah Paltrow Neumann, Adam Neumanns Wife: 5 Fast Facts, Copyright 2023 Heavy, Inc. All rights reserved. +21. She always had an appreciation for nature, which she credits to her mother, Evelyn, whose family was in the garment and accessories business; and for hard work, which she attributes to her father, who ran a direct mail business and was later sentenced to prison for tax evasion. She later became a certified Jivamukti yoga instructor. Como se muestra en el episodio [] The event left employees stunned and confused.. "also, re #WeCrashed.. did Rebekah Neumann actually wear a purple wedding dress?" But they were not her, and she was not them, and they weremost definitelynot we. On Lewis Howess School of Greatness podcast at the end of 2018, Rebekah admitted she has some phobias around wellness and health stemming from the death of her older brother from cancer when she was a child. She is famously known as Adam's wife and was the former CEO of WeGrow, WeWork's education program. On the same podcast she tossed out pseudoscientific nonsense, such as the idea that eating sad animals will make you sad because you absorb the energy of what you eat, and that the secret to living forever is having a flexible spine. In the series, Jared Leto plays Adam Neumann, the enigmatic co-founder and former CEO of WeWork, which was at one time thought to be valued at $47 billion. Greendesk laid the foundation for what WeWork would become, and in 2010, the company officially launched with its first location in New York City. Rebekah and Israeli entrepreneur Adam Neumann met in New York and married in 2008. Rebekah would often ask WeWork construction workers to fix things in her homes. it was with some of a $1 million wedding . Adam was passed out cold. Performance & security by Cloudflare. It felt like I was meeting post-crucification jesus, tweeted Delian Asparouhav, a principal at Founders Fund, which organized the event. WeCrashed is as much of a love story. In the Apple TV+ series WeCrashed (2022), Rebekah Neumann is portrayed . . The epic rise-and-fall of co-sharing space WeWork, its founder Adam Neumann, and his wife Rebekah Neumann are at the center of Apple TV+'s new series . 1 day ago. Rebekah Victoria Neumann (ne Paltrow; born February 26, 1978) is an American businesswoman. Rebekah Neumann, one of the central characters in the real-life drama of the ill-fated company, and the Apple TV+ series "WeCrash" is inextricably linked to actress and wellness entrepreneur Gwyneth Paltrow. Rebekah Neumann may be played by A-list actor Anne Hathaway in Apple TV+'s WeCrashed, but the former WeWork exec has her own connection to Hollywood. WeWork founder Adam Neumann initially hatched an idea for a shared workspace back in 2008 along with architect Miguel McKelvey. According to the Wall Street Journal, Neumann ordered multiple employees fired after meeting them for just minutes, telling staff she didnt like their energy., so a reporter bought a ticket to WeWork Summer Camp and heard WeWork cofounder Rebekah Neumann (wife of CEO Adam Neumann and cousin of Gwyneth Paltrow) say in front of 8,000 people this comment, which sent my eyebrows into the stratosphere https://t.co/NT0bL33E2v pic.twitter.com/SaTnIGbxf5, Ellen Huet (@ellenhuet) September 5, 2018. Rebekah was integral to her husbands business from the start, though her role was mostly as a behind-the-scenes adviser, financier, and muse, what she called a strategic thought partner. (At an event in 2018, she raised some eyebrows when she declared that [a] big part of being a woman is to help men [like Adam] manifest their calling in life.) When the company launched, she was still trying to make it as an actor, according to early employees of WeWork. Cloudflare Ray ID: 7a16d87f9fe02d37 By now, just about everyone knows the origin story of WeWork, the coworking start-up founded by two extremely tall men: Adam Neumann, a six-foot-five college dropout who grew up on a kibbutz in Israel, and Miguel McKelvey, a six-foot-eight architect who grew up on a commune in Oregon. Musk was an idol, yet he put Adam in his place When Adam recounted the meeting to Rebekah, she told him it was a moment of humility he probably needed.. Prior to her role in the business world, Rebekah obtained a degree from Cornell University. WeCrashed is so interested in capturing Adam and Rebekah Neumann's romance that it fails to accurately show the real, human pain this failed company caused. But there was something missing the story of Rebekah Neumann, WeWork's shadow co-founder and wife of CEO Adam Neumann. According to Business Insider, Neumann once introduced herself at a sorority meeting by saying, "Yes, Gwyneth is my cousin. Students would spend one day a week at the Neumanns Westchester farm, cultivating vegetables and then selling their harvests to WeWork employees at farmstands they designed. He was a relative to a renowned businesswoman, Rebekah Neumann, and the cousin to an Oscar-winning actress. The couples regularly dine together and send gifts to each other. Rebekah would often ask WeWork construction workers to fix things in her homes. In the book, the Neumanns are portrayed as a pair of Marie Antoinette-like figures: living it up partying on private jets, spending money like water and leaving employees to clean up their messes while their world was beginning to crumble around them. In an interview with Fast Company in 2016, Adam Neumann said she told him to stop talking about money and that Were going to talk about wellness, happiness, fulfillment, and if the money is supposed to follow, it will. During this time period, however, the facade of the company started to fade, and financial documents revealed that not only had the company's losses surpassed its profits, but its $47 billion valuation by big-time investor SoftBank was not accurate, as reported by Bloomberg. A 523 error means that Cloudflare could not reach your host web server. Anne Hathaway appeared on the screen of our laptop, natural and warm. [1][2][3][4], Neumann, the daughter of Evelyn and Bob Paltrow, grew up in Bedford, New York, and attended the Horace Mann School. The company faced a series of events, including a doomed attempt at taking the company public, that led to two of its founders the husband and wife pair of Adam and Rebekah Neumann receiving a massive golden parachute worth nearly $2 billion (via the New York Post). The wife of WeWorksfounder Adam Neumanncarved out her own little space as a New Age execand the companys downfall isnt slowing her. After landing, the crew discovered a cereal box full of marijuana in a closet, presumably left for the return home. One executive was shown the door inthe middle of gridlocked traffic on the Long Island Expressway. Primary Menu Sections Skip to search results By signing up, I agree to the Terms and Privacy Policy and to receive emails from POPSUGAR. Illustration by Jiaqi Wang. They ended up deciding against it after their advisors warned them about the optics of having the couple there. Rebekah Neumann has bought back WeGrow, with plans to relaunch the school. Following the 2021 release of the documentary "WeWork: Or the Making and Breaking of a $47 Billion Unicorn" and the 2022 dramatic TV series, "WeCrashed," a spotlight fell onto Rebekah Neumann, the wife of WeWork's co-founder, Adam Neumann.Part of this public scrutiny is due to her involvement in the ill-fated company, but a lot is also because of her unusual business philosophies and her plans . There was one person who called BS on Adams hubris: Elon Musk. On multiple occasions, the CEO or one of his companions tore down a curtain divider. The way I surf, I dont have time for paddling, he told a colleague. One person who worked with her said it was difficult to get her to commit to any decision, no matter how small. In March, Forbes estimated that Adam Neumann was worth $4.1 billion.. But the Hulu documentary really hammers home Rebekahs executive dominance at the company, lest you think it was all her husband, and she has now found herself in the company of great American grifters. (Rebekah Neumann, through her press representative Asher Gold, declined.) At its peak, WeWork was worth a whopping US$47 billionan eye watering figure to Adam and his wife Rebekahnaturally, they didn't want to stop there. The most common cause is that your DNS settings are incorrect. 7 hours ago, by Njera Perkins Some experts in New York City private-school admissions, whose clients pay thousands of dollars for guidance through the complicated process, said that even with its high-tech pedigree, the WeGrow school was too unproven a concept for them to recommend. Rebekah Paltrow Neumann, 41, is the Co-Founder, Chief Brand and Impact Officer of The We Company. April 23, 2022. 9 hours ago, by Monica Sisavat Yep, Gwyneth Paltrow is a subplot in Rebekah Neumann's life. I advise [clients] to send their children to schools with an established track record of transitioning students to good colleges, said Max Mets, partner at New York Private School Consultants. (He was hired.) The Neumanns in 2009, the year before they founded WeWork. Tuition went up to $42,000. In one instance, Mr. Neumann laid off 7% of the staff at WeWork in 2016 and had a somber all-hands meeting to announce the decision and how the company needed to cut costs. In five years WeWork will be the new norm for education, Adam prophesied at an event in 2018. Now that Kate and Prince William are also the Duke and Duchess of Cornwall, the southeast England country will be an area of special interest for their work. Before meeting Adam, Rebekah worked as an actress and producer, a yoga instructor, and a trader. According to Business Insider, Adam and Rebekah are close friends with Jared Kushner and Ivanka Trump. While in India to meet with investors about expanding WeWork to that country, Adam partied a little too hard the night before. Jared Leto plays Adam Neumann, WeWork's cofounder, and Anne Hathaway plays his wife Rebekah. [6] She is a first cousin of actress Gwyneth Paltrow. Rebekah reads her over-sentimental vows in a purple wedding dress and then daddy hands her a big, fat cheque. Rebekah was scared of a 5G cellular antenna next to their apartment afraid that electromagnetism from it could cause cancer. But once again, the Neumanns treated their employees like serfs. The couple turned their idea of a shared, community workspace into a billion-dollar business on paper, but things aren't always as they appear. That said, Hathaway did talk to other people that knew Rebekah and Adam Neumann closely. Yes, I know Brad [Pitt, whom Paltrow was dating at the time]. Teachers would return on Monday to find trash on the floor and chairs in the wrong rooms all because Adam and Rebekah had used the school for a dinner party. The . [9] Neumann is of Jewish descent and practices the faith. The two women are first cousins, according to Vanity Fair, with Neumann's father being the brother of Paltrow's father, the late director . ", "Build a Purpose Driven Business, Education, and Life with WeWork Co-Founder Rebekah Neumann", "WeCrashed: What to Know About the WeWork Series Starring Anne Hathaway and Jared Leto", "The Cautionary Tale of Adam Neumann and WeWork", "Rebekah Neumann Once Made A Bizarre Short Film Starring Rosario Dawson", https://en.wikipedia.org/w/index.php?title=Rebekah_Neumann&oldid=1141918464, This page was last edited on 27 February 2023, at 15:09. The dress was designed by artist and fashion designer, Vera Wang. A closer look at the princesss work promoting early childhood education shows that she is adapting the royal charity playbook for the 21st century. (Full disclosure: She was one year behind me at Cornell, and while we shared acquaintances, we did not know each other.) (In my book, theres no reason why children in elementary schools cant be launching their own businesses, Rebekah told Bloomberg.) 5 hours ago, by Njera Perkins Credits: AppleTV+. In September of that year, Adam was forced to step down as CEO (with a $1.7 billion payout), and in the frenzy of media attention, the Neumanns briefly relocated to Tel Aviv. Rebekah's own journey from yogi to actress to educator is well documented in the new series, as well as her outsize impact on her husband's lifethe $1 million wedding gift from her parents. Anne Hathaway appears as his wife . I got the sense that she was guiding the company through her astrological intuition, said a person who met with Rebekah for a contract role, during which they mostly discussed his birth sign to determine if he would be a good fit, energetically speaking. As the company was first growing, she had a brief acting career. If you're looking for a unique wedding dress with a touch of elegance, Rebecca Neumann is the designer for you. , Awesome, Youre All Set! [5], After graduating from college, Neumann entered Salomon Smith Barney's Sales and Trading Program, now known as Morgan Stanley Wealth Management. financing WeWork's first location using some of the $1 million that her parents had given the couple as a wedding . In 2008, Paltrow launched GOOP, a wellness brand that started as a newsletter. "There's no better teacher than the planet itself.". According to Bustle, Neumann left New York and settled in Los Angeles where she started taking acting classes. Jared and Adam have reportedly taken tequila shots together and even engaged in an arm wrestling match to settle a dispute. By Aime Lutkin Published: Mar 19, 2022. There are details in the show that draw from real-life stories, media coverage, and events. Rebekah Paltrow Neumann, 41, is the Co-Founder and Chief Brand and Impact Officer of The We Company. "It's easy to imagine people in LA trying to use her to get to Gwyneth Paltrow.". The pair were joined by Simmons's daughters, Ming and Aoki Lee, who both took part in New York Fashion Week. In 2019, Adam received a reported $1.7 billion from the stakeholder Softbank to step down as CEO of WeWork, but he was retained as a consultant with . The planned meeting time came and went as staffers waited in the hotel lobby for their fearless leader. As the book puts it, Most surfers consider [this] cheatinglike a mountain climber hopping a ride on a helicopter most of the way up.. In case you're not familiar with it, WeWork launched in 2010 and offered cool . Rebekah was recently in the news due to an article by The Wall Street Journal that examined her and Adams over-the-top, unconventional, and impulsive management styles. Getting to Mars would be the easy part, Adam told [Musk]. There were also issues with the security logistics required for Jared and Ivanka. The soul-searching school had an annual tuition of $22,000 to $42,000 but ultimately closed in 2019 after WeWork's IPO (initial public offering) failed. By 2017, seeking to grow WeWork into something more than just a real-estate startup, Rebekah Neumann founded WeGrow, an alternative elementary school. Also on the list is Adam Neumann's (Jared Leto) love of Katy Perry . Fast Company reported that she stayed with the monks in Dharamsal and once attended a birthday party for the Dalai Lama. The school fell victim to the problems faced by the rest of the company, but Forbes reported that Neumann had purchased it with hopes of a relaunch. Her father gifted her and Adam $1 million at . Hawaii Accidentally Activates Emergency Sirens, Scaring Residents. It was nothing to be embarrassed about, said a former employee. She and Adam met in 2009 and the two started WeWork in 2010. [10] When she started her yoga training, Rebekah went by the nickname Rebi. The new Apple TV+ drama WeCrashed tells the true-life story of Adam and Rebekah Neumann, the couple behind WeWork. In addition, Adam and Rebekah wanted to invite Jared and Ivanka to Rebekahs 40th birthday party in Italy. The Truth About Rebekah Neumann And Her Relationship To Cousin Gwyneth Paltrow. For example, he became obsessed with surfing, but found it a hassle to get to the big waves. They think everybody loves them.. WeWork's Adam and Rebekah Neumann: Nine Crazy Real-Life Stories. He also has said that Rebekah has used her years of accumulated wisdom to teach him about the game of life. But as any player knows, game recognizes game. Rebekah Neumann played a large role in starting WeWork, investing nearly $1 million into the startup in 2010, according to The Independent. Many employees in the crowd were upset at Neumanns comments and her insinuation that a womans success must be tied to a mans success. Early life . That date is accurate, as is the fact that Rebekah's father Bob gave his daughter a $1m wedding gift which the . ", Neumann attended a private high school in the Bronx, and in 1996 she headed upstate to attend Cornell University in Ithaca, New York. I greeted her and she responded politely and with a big smile. Ad Choices. Finally, security was asked to enter the CEOs room and check on him. And she happens to be Gwyneth Paltrow's cousin. Yes, we are close. 7 hours ago, by Alexis Jones Her mother's family had made money with their lingerie company Gelmart, and her father's side of the family had made money manufacturing steel pipes, and even started his own company with a childhood friend that distributed junk mail. Getty. As of 2020, the two were living in the Hamptons, with Rebekah looking to relaunch WeGrow as Student of Life For Life, or SOLFL. She is famously known as Adam's wife and was the former CEO of WeGrow, WeWork's education program. The curriculum included regular jaunts to the Neumanns Pound Ridge home, where the students picked produce and learned about farming. "The whole family was constantly under fear, constantly guarding and judging. 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On their first date, she looked me straight in the eye and she said, You, my friend, are full of shit, he recalled during a 2017 speech at Baruch College (he was both the star commencement speaker and, finally, a graduate 15 years after enrolling). The filing also described Rebekah as a strategic thought partner to Adam who actively shaped the mission and strategy of The We Company and its global impact agenda, as well as being the primary voice and leading advocate for the We brand. She has apparently never been paid a salary from WeWork. Her eldest daughters kindergarten just wasnt the right environment, she said. Rebekah was born Rebekah Victoria Paltrow, the daughter of . Launching a for-profit private school in the hypercompetitive New York City market was highly unusual, particularly for someone with no background in childhood education. Our board has the ability to remove our chief executive officer.. Within nine years they grew WeWork to approximately 12,500 employees spread out over 29 countries, with more than 500,000 paying customers ranging from independent freelancers to huge corporations, all while burning through billions in investors money. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . In 2018, the two cousins sat down together for a conversation about WeGrow, a for-profit private school that Neumann launched that carried a $42,000 a year tuition. [6], She went on to study business and Buddhism at Cornell University. The lives of entrepreneurs have always been very intriguing. "WeCrashed" is an Apple TV+ series about the rise and fall of WeWork. According to the book, One executive was shown the door in the middle of gridlocked traffic on the Long Island Expressway instructed to find the chase car somewhere behind them in the traffic.. The children would protest: We were allowed to do that this weekend. Neumann has a reputation for incorporating spirituality and wellness into her management style at WeWork. O al menos eso es lo que dice Rebekah Paltrow Neumann. Sign up for our Celebrity & Entertainment newsletter. But according to Forbes, the Neumanns returned stateside in May . , The "Stranger Things" Prequel Stage Play Dives Deep Into Vecna's Origin Story, Can't Wait For "Daisy Jones & The Six"? WeWork founder Adam Neumann and his wife, Rebekah, treated workers as personal servants as they partied around the world, a shocking new book reveals. Written and directed by Jed Rothstein, Hulu's 'WeWork: Or the Making and Breaking of a $47 Billion Unicorn' is a documentary that follows the brutal collapse of WeWork, a company founded by Adam Neumann, with his wife Rebekah, in 2010. Her gowns are all handmade and feature intricate detailing that will make you. The school she ultimately created in the WeWork headquarters building in Chelsea, designed by Danish architect Bjarke Ingels and featured in Architectural Digest, would have morning meditation classes, called WePractice, and offer mentorship and entrepreneurship opportunities. 6 hours ago, by Eden Arielle Gordon Born February 26, 1978, Rebekah Neumann, 44, is an American businesswoman. Minutes later, employees brought trays of tequila shots into the room and Darryl McDaniels of hip-hop group Run-DMC played a set for the staff. We want to create a whole WeWorld where everybody is unified and happy and together, Rebekah said in 2018. As federal and state investigators reportedly examine the Neumanns business dealings, they are living their lives with their six children and support staff while hatching plans for their next ventures. While her husband prepares for a drawn-out legal battle with investors in the company he co . Her famous cousin loomed large in her mindshe debated about whether to continue using her birth name in the industry and met in WeWorks office with consultants to advise her about the issue, according to employees who were there at the time. She entered the Salomon Smith Barney's Sales and Trading Program after graduating from Cornell University. They combined the fifth, sixth and seventh floors, demolishing interior walls on one floor to create a gargantuan master bedroom. Palmer Haasch. Things came to a head on Sept. 22, 2019, nine months after WeWork received its enviable $47 billion valuation. [5][6], In 2020, Neumann bought back some of WeGrow's assets and started Student of Life for Life (SOLFL). Rebekah, meanwhile, appears to have a goal of creating another educational project out of the ashes of WeGrow, the rights to which she purchased when it closed. This mirrored his behavior on land, too. Rebekah Paltrow met Adam Neumann in New York "WeCrashed" presents an version of the couple's courtship: In the show, the two meet by chance at a party and Adam follows her until she allows him. Your IP: His personal worth plunged from $10 billion to, Forbes reported, $750 million. Before Rebekah met Adam, she was on a six-year hiatus from dating, focusing on her spiritual journeyfirst in India, then in Los Angeles and at the Omega Institute in upstate New York, where she got certified as a yoga instructor. In August 2019, Nine months after WeWork received its enviable $ 47 billion valuation Long Island Expressway [ ]! Downfall isnt slowing her upset at Neumanns comments and her insinuation that a womans success must be tied a... Neumann was worth $ 4.1 billion married in 2008 along with architect Miguel McKelvey always been very intriguing rise fall... August 2019, WeWork had goals of filing for an IPO, which the. 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